Partner With Us
Moms make the call.Be the brand they trust.
The Mami Collective connects brands with ambitious, career-driven moms in Chicago and online. Partners show up on the weekly podcast, in The Monday Newsletter, on Instagram, at The Mami Plug Dinner Series and at the yearly Mommin' Ain't Easy Summit. Every partnership is custom, built around your goals and run over months, not one-off ads. Paulina Roe reads every podcast ad herself.
The media kit link shows up right after you send the form.
31,000+
total reach, including Paulina's own Instagram
10,000+
site visits in 2026
4,600+
podcast downloads in 2026
1,800+
email subscribers
Who you reach: moms 25 to 40 · Chicago-based with national reach · career-driven and entrepreneurial
Brands that have partnered with us
How partnerships work here
One ad won't get you into her rotation.
Moms don't buy from a brand they heard about once. They buy from the one they keep hearing about from someone they trust. So we don't sell one-off ads. We build a partnership around your goals and run it long enough to work.
01
We start with your goal.
Getting known, signups, sales or more people through your door in Chicago. We plan backward from what you need.
02
She hears about you again and again.
In her ears on the podcast, her inbox on Mondays, her Instagram feed and the room at our events. One message, many moments, over months.
03
We write it. You approve it.
You send the materials and talking points. We write the copy in our voice, Paulina reads your podcast ads herself, and nothing runs without your OK. Paulina only promotes brands she'd recommend anyway.
Partnership packages
Where do you want to be in her life?
Pick one and we'll show you the package built for it. Not sure? That's what the first call is for.
3 months
On Her Radar
She knows your name.
Who you reach
Subscribers to The Monday Newsletter and followers on @mamicollective
What you get
- 2 features in The Monday Newsletter: one introduces you, the next brings your offer
- 1 collab post a month on @mamicollective
Good for: Local businesses and brands new to moms
6 or 12 months
In Her Rotation
She's heard Paulina talk about you enough to try you.
Who you reach
Everything in On Her Radar, plus podcast listeners every month
What you get
- 1 podcast ad a month: 30 seconds at the top of the episode, read by Paulina
- 2 newsletter features every quarter: an intro, then your offer
- 2 collab posts a month on @mamicollective
- A Directory listing for your full term
Good for: Brands that want moms to try them
6 or 12 months · 2 brands at a time
Her Go-To
She trusts you because Paulina does.
Who you reach
Everything in In Her Rotation, plus Paulina's own Instagram followers
What you get
- 1 podcast ad a month: 60 seconds mid-episode, in Paulina's own words
- 2 newsletter features every quarter, plus "brought to you by" at the top once a quarter
- 2 collab posts a month on @mamicollective
- 1 collab post a quarter and 1 Story a month on @paulinaroe
- 1 email all about you every 6 months, to moms who signed up for partner offers
- Supporting sponsor at 1 dinner of The Mami Plug Dinner Series, with a display table and 2 seats
- A Directory listing for your full term
Good for: Brands that want to be the one she recommends
We take 2 Go-To brands at a time, so we talk first to make sure it's a fit.
Every package includes tracked links and a one-page recap.
Every partner brings an offer just for our moms, like a discount or a free trial.
Want to try it first?
Start with a 3-month Test Run.
3 months of In Her Rotation: 3 podcast ads, 2 newsletter features (an intro, then your offer) and 2 collab posts a month on @mamicollective. We set your goal at kickoff, check in at week 6 and go over results at week 10. Sign on for 6 or 12 months before it ends and you get credit toward your first invoice. One per brand.
Swipe sideways to see each package.
| On Her Radar | In Her Rotation | Her Go-To | |
|---|---|---|---|
| Length | 3 months | 6 or 12 months | 6 or 12 months |
| Podcast | — | 1 ad a month, 30 sec | 1 ad a month, 60 sec, in Paulina's own words |
| The Monday Newsletter | 2 features: an intro, then your offer | 2 features a quarter: an intro, then your offer | 2 features a quarter + "brought to you by" once a quarter |
| @mamicollective | 1 collab post a month | 2 collab posts a month | 2 collab posts a month |
| @paulinaroe | — | — | 1 collab post a quarter + 1 Story a month |
| Email all about you | — | — | 1 every 6 months, to moms who opted in |
| The Mami Plug Dinner Series | — | — | Supporting sponsor at 1 dinner |
| The Directory | — | Full term | Full term |
| Who you reach | Newsletter subscribers and @mamicollective followers | Same, plus podcast listeners | Same, plus Paulina's followers on @paulinaroe |
New podcast episodes come out on Mondays.
Mom-owned business looking to get found? Join The Directory
Your brand's fit
Show up next to what she already listens to.
Our podcast episodes cover five topics. We put your brand next to the one that fits, so your ad feels like part of the conversation.
Money & Business
Best for banks, payments and business tools
You After Kids
Best for beauty, self-care and style
Career
Best for employers, upskilling and coworking
Relationships
Best for restaurants, date nights and experiences
Health
Best for fitness, therapy and care providers
Sponsor an event
Meet her in the room.
Event sponsorships are sold on their own, separate from the packages. Both start at $500.
The Mami Plug Dinner Series
A seat at the table.
Six dinners a year in Chicago, with 20 ambitious women at each one. One sponsor per level, per dinner.
Presenting Sponsor
Welcome remarks and a speaking spot, premium brand visibility, a spot in the event packet, event marketing and 3 seats.
Supporting Sponsor
A display table, a spot in the event packet, event marketing and 2 seats.
Community Sponsor
A spot in the event packet, event marketing and 1 seat.
Your host
Moms already know her voice.
Paulina Roe founded The Mami Collective in 2024. She's on air weekday mornings on iHeartRadio, hosts the podcast and runs every event. When she tells moms about your brand, it lands like a tip from a friend.
More About Paulina →In the press
Where you've seen us.
Writing a story? Use the form below and pick "Press or media."
Business Insider Dec 2025
Grandmother childcare, a cancer diagnosis and the sandwich-generation reality for moms.
Read the ArticleRefinery29
Modern marriage and why more women are opting out. Real talk, no judgment.
Read the ArticleBusiness Insider Oct 2025
The pressure moms feel to perform online, and the first birthday she'd do differently.
Read the ArticleBusiness Insider Sep 2025
Paulina's essay on how grandparents make nontraditional work possible.
Read the EssayChicago Latina Magazine
A feature on Paulina and The Mami Collective during International Women's Month.
Read ItQuestions
What brands ask us.
How do brands partner with The Mami Collective?
Fill out the form on this page. The media kit link shows up as soon as you send it. Then we email you to talk about your goal and recommend a package: On Her Radar, In Her Rotation or Her Go-To.
Which package is right for us?
Start with where you want to be in her life. A name she knows: On Her Radar. A brand she's ready to try: In Her Rotation. The brand she trusts most: Her Go-To. Not sure? We'll help you pick on the first call, or you can start with a 3-month Test Run.
Why not just run one ad?
Because one mention rarely moves a mom to buy. Hearing about you from Paulina on the podcast, then seeing you in her inbox and her feed, is what builds trust. That's why every partnership runs at least 3 months.
How much does a partnership cost?
It depends on the package, how long we run together and your goals. Longer terms get a better monthly rate. Send the form and we'll get back to you with a quote.
Who is The Mami Collective's audience?
Moms 25 to 40, most of them career-driven or running their own business. We're Chicago-based with national reach across The Monday Newsletter, the podcast, @mamicollective and Paulina's own Instagram.
What do you need from us?
Your logo, 1 to 3 images, your link, 3 talking points and an offer just for our moms, like a discount or a free trial. We write the copy in our voice, Paulina reads your podcast ads herself, and you approve every draft before it runs, with 2 rounds of edits.
What if a placement doesn't run?
It runs in the next open spot, or we add it to the end of your term. You always get everything in your package.
Will you run a competitor at the same time?
Never in the same podcast episode or the same email.
Can my brand sponsor an event in Chicago?
Yes. Sponsorships for The Mami Plug Dinner Series and the Summit both start at $500, and they're sold separately from the packages. Details are in the media kit.
I'm a journalist. How do I reach Paulina?
Use the form on this page and pick "Press or media," or email info@themamicollective.com. Paulina has talked with Forbes, Business Insider, WGN-TV and more about moms, work and money.
Get the media kit
Let's build something together.
Tell us about your brand and your goal. The media kit link shows up as soon as you hit send, and we'll email you to talk goals, timing and fit.
Rather email? info@themamicollective.com