How to Protect Your Business Legally Without Getting Overwhelmed with Noeli Serna

Paulina Ro and Noeli Serna talking on the Podcast

If you’re building a business and “the legal stuff” keeps getting pushed to the bottom of the list, this episode is your reset.

Paulina sits down with corporate attorney + mom Noeli Serna to walk through how to protect your business early (without spiraling) — from choosing a name the right way, to trademark basics, to the contract clauses that come back to bite you when you move fast.

In this episode, you’ll learn how to:

  • Use AI wisely (and why “ChatGPT contracts” can get you in trouble) 

  • Know when it’s time to stop treating your business like a hobby and actually get legal 

  • Do a quick trademark “knockout search” before you spend money on branding 

  • Keep business + personal finances separate (and why it matters) 

  • Protect yourself with the right partnership agreement + clean business records 

  • Spot the contract fine print that can block subcontractors, trap you in bad terms, or mess with payment 

Noeli also shares what she had to unlearn as a daughter of immigrants, how delegation changed her life as a working mom, and resources for women entrepreneurs. You don't want to miss this!

🎧 Tune in Now

✨ Stay Connected

Follow Noeli here on Instagram: @sernalegalservices

Join the conversation: @mamicollective | @paulinaroe

We’re grateful to have you here. Being a mom and going after your dreams isn’t easy, but you’re doing better than you think. Keep going — you’ve got this.

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